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METHODOLOGY

Methods

  • Field research face to face
  • Field research by telephone
  • Eye tracking technology
  • On – line research
  • Focus groups
  • Advertising analyses
  • Media content analyses
  • Secondary data gathering and analysing

Sample

  • Representative sample of the adult population of Croatia
  • Sample of specialists
  • Special social groups sample
  • Media feature sample


  • media releases analyzed

  • adverts

  • analyses reports

  • years of experience